Course Brief
Distance Learning BAJM Program from Talent Study Circle is Concerned with the Collection and Dissemination of News through the Print and Electronic Media. BAJM is a program aimed at preparing the student for the Media, Advertising and PR industry. The course prepares the student for media planning, business development, client servicing, production and creatives. The curriculum includes organizational behaviour, public relations, marketing communication and strategizing. Students can opt for specialisation by working on a live project or make a presentation.
The programme aims at realising the following objectives-
To provide students with basic journalistic skills in various mass media.
To expose students to recent developments in media issues and media research.
To strengthen the foundations for various technologies involved in mass media like computer applications, respective software and hardware in print, radio, television, internet and the likes. This programme would enable the students to work in various media like print, radio, television, internet, and in related fields. Students can start a full-fledged career in journalism or venture into freelancing.
Various segments of the industry such as film, television, advertising, event management and the World Wide Web has seen tremendous growth in the last few years. The sector will only get broader in the coming years with rising literacy levels and more investments.
| Industry/Organizations | Careers |
|---|---|
| Media | Journalist, Reporter |
| Media | Editor |
| Media, PR Agencies, Corporate firms, Ad Agencies | Copy Writer |
| Media, PR Agencies, Corporate firms, Ad Agencies | Copy Writer |
| Corporate firms & Retail Industries | Corporate Communication Expert |
| Entertainment | Script Writer |
| Entertainment | Photographer |
| Media & Entertainment | Video Production |
| Media & Entertainment | Manager, Entrepreneur |
| Public Relation firms | PR Executive |
| Event Management, PR firms, Ad Agency | Client Relationship Manager |
| Event Management, PR firms, Ad Agency | Event Organizer, Coordinator |
Elgibility:
10+2 or equivalent / 3 year Diploma from a State Board of Technical Education.
Duration:
Minimum: 3 years (6 semesters). Maximum: 6 years.
